Posts in Ads
February 14, 2019 Posted by David Greenwood
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0 thoughts on “Smart fuel efficiency ad from VW”
February 12, 2019 Posted by David Greenwood
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0 thoughts on “As the trademark for Big Mac lapses in the EU, Burger King takes its trolling of McD’s to glorious new heights”
February 7, 2019 Posted by David Greenwood
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0 thoughts on “Fiji water playing on the idea that if there is no word for something it’s less likely to occur”
February 5, 2019 Posted by David Greenwood
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0 thoughts on “The power of posing a question that can only have one answer”
January 31, 2019 Posted by David Greenwood
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0 thoughts on “Wonderful wordplay”
January 29, 2019 Posted by David Greenwood
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0 thoughts on “The bystander effect brilliantly captured in a Police ad”
January 24, 2019 Posted by David Greenwood
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0 thoughts on “Elvis Harnessing Social Proof”
January 22, 2019 Posted by David Greenwood
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0 thoughts on “The Pratfall Effect for Health Messaging”
January 17, 2019 Posted by David Greenwood
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0 thoughts on “Price Relativity in Action”
January 15, 2019 Posted by David Greenwood
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0 thoughts on “Shift your comparison set and you can increase willingness to pay”
January 10, 2019 Posted by David Greenwood
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0 thoughts on “The Power of Showing, Not Just Saying”
January 8, 2019 Posted by David Greenwood
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0 thoughts on “IKEA harnessing price relativity”
January 8, 2019 Posted by David Greenwood
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0 thoughts on “Taking the pratfall effect in political advertising to extremes”
January 3, 2019 Posted by David Greenwood
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0 thoughts on “The power of omission in ads”
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