Posts in Ads

Smart tactic from Tesco for encouraging healthy eating

Brand purpose is more powerful when it’s more than empty posturing

April 18, 2019 Posted by Ads 0 thoughts on “Brand purpose is more powerful when it’s more than empty posturing”
Savin Xerox Ad

Great example of a comparison ad

April 16, 2019 Posted by Ads 0 thoughts on “Great example of a comparison ad”
Communicating great value without eroding brand value

Communicating great value without eroding brand value

April 11, 2019 Posted by Ads 0 thoughts on “Communicating great value without eroding brand value”
Daffodil toilet tissue

As price promotions go this is unbeatable

April 9, 2019 Posted by Ads 0 thoughts on “As price promotions go this is unbeatable”
Stella ad harnessing the Veblen effect

Stella ad harnessing the Veblen effect

April 4, 2019 Posted by Ads 0 thoughts on “Stella ad harnessing the Veblen effect”
Smart 3D nudge on a London zebra crossing that aims to slow drivers down

Smart 3D nudge on a London zebra crossing that aims to slow drivers down

April 2, 2019 Posted by Ads 0 thoughts on “Smart 3D nudge on a London zebra crossing that aims to slow drivers down”
KFC: turning the problem of imitation into an opportunity

KFC: turning the problem of imitation into an opportunity

March 28, 2019 Posted by Ads 0 thoughts on “KFC: turning the problem of imitation into an opportunity”
VW: Communicating great value without eroding brand value

VW: Communicating great value without eroding brand value

March 26, 2019 Posted by Ads 0 thoughts on “VW: Communicating great value without eroding brand value”
Wonderful example of harnessing the pratfall effect from Citroen

Wonderful example of harnessing the pratfall effect from Citroen

March 21, 2019 Posted by Ads 0 thoughts on “Wonderful example of harnessing the pratfall effect from Citroen”
Smart idea from Tontine - printing an expiry date on their pillows to remind people to replace them

Smart idea from Tontine – printing an expiry date on their pillows to remind people to replace them

March 19, 2019 Posted by Ads 0 thoughts on “Smart idea from Tontine – printing an expiry date on their pillows to remind people to replace them”
A Whitbread ad harnessing price relativity

A Whitbread ad harnessing price relativity

March 14, 2019 Posted by Ads 0 thoughts on “A Whitbread ad harnessing price relativity”
Simple sign harnessing social proof in Tonbridge, Kent

Simple sign harnessing social proof in Tonbridge, Kent

March 12, 2019 Posted by Ads 0 thoughts on “Simple sign harnessing social proof in Tonbridge, Kent”
Smart copywriting that subverts expectations from Volvo

Smart copywriting that subverts expectations from Volvo

March 7, 2019 Posted by Ads 0 thoughts on “Smart copywriting that subverts expectations from Volvo”
Using disgust to change behaviour

Using disgust to change behaviour

March 5, 2019 Posted by Ads 0 thoughts on “Using disgust to change behaviour”
Brilliant way of conveying fuel efficiency by VW

Brilliant way of conveying fuel efficiency by VW

February 26, 2019 Posted by Ads 0 thoughts on “Brilliant way of conveying fuel efficiency by VW”
A speed sign that tries to get round the problem of habituation

A speed sign that tries to get round the problem of habituation

February 21, 2019 Posted by Ads 0 thoughts on “A speed sign that tries to get round the problem of habituation”
Wonderful Waterstones ad

Words Cannot Do Justice. Ironically.

February 19, 2019 Posted by Ads 0 thoughts on “Words Cannot Do Justice. Ironically.”
Smart fuel efficiency ad from VW

Smart fuel efficiency ad from VW

February 14, 2019 Posted by Ads 0 thoughts on “Smart fuel efficiency ad from VW”
As the trademark for Big Mac lapses in the EU, Burger King takes its trolling of McD's to glorious new heights

As the trademark for Big Mac lapses in the EU, Burger King takes its trolling of McD’s to glorious new heights

February 12, 2019 Posted by Ads 0 thoughts on “As the trademark for Big Mac lapses in the EU, Burger King takes its trolling of McD’s to glorious new heights”
Fiji water playing on the idea that if there is no word for something it's less likely to occur

Fiji water playing on the idea that if there is no word for something it’s less likely to occur

February 7, 2019 Posted by Ads 0 thoughts on “Fiji water playing on the idea that if there is no word for something it’s less likely to occur”
The power of posing a question that can only have one answer

The power of posing a question that can only have one answer

February 5, 2019 Posted by Ads 0 thoughts on “The power of posing a question that can only have one answer”
Wonderful wordplay

Wonderful wordplay

January 31, 2019 Posted by Ads 0 thoughts on “Wonderful wordplay”
bystander effect

The bystander effect brilliantly captured in a Police ad

January 29, 2019 Posted by Ads 0 thoughts on “The bystander effect brilliantly captured in a Police ad”
50000000 elvis fans cant be wrong

Elvis Harnessing Social Proof

January 24, 2019 Posted by Ads 0 thoughts on “Elvis Harnessing Social Proof”

The Pratfall Effect for Health Messaging

January 22, 2019 Posted by Ads 0 thoughts on “The Pratfall Effect for Health Messaging”
Price relativity in action

Price Relativity in Action

January 17, 2019 Posted by Ads 0 thoughts on “Price Relativity in Action”
Shift expectations

Shift your comparison set and you can increase willingness to pay

January 15, 2019 Posted by Ads 0 thoughts on “Shift your comparison set and you can increase willingness to pay”
The power of showing, not just saying

The Power of Showing, Not Just Saying

January 10, 2019 Posted by Ads 0 thoughts on “The Power of Showing, Not Just Saying”
IKEA harnessing price relativity

IKEA harnessing price relativity

January 8, 2019 Posted by Ads 0 thoughts on “IKEA harnessing price relativity”
Taking the pratfall effect in political advertising to extremes

Taking the pratfall effect in political advertising to extremes

January 8, 2019 Posted by Ads 0 thoughts on “Taking the pratfall effect in political advertising to extremes”
The power of omission in ads

The power of omission in ads

January 3, 2019 Posted by Ads 0 thoughts on “The power of omission in ads”

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