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Posts in Ads
Great example of a comparison ad
April 16, 2019 Posted by David Greenwood Ads 0 thoughts on “Great example of a comparison ad”
Communicating great value without eroding brand value
April 11, 2019 Posted by David Greenwood Ads 0 thoughts on “Communicating great value without eroding brand value”
As price promotions go this is unbeatable
April 9, 2019 Posted by David Greenwood Ads 0 thoughts on “As price promotions go this is unbeatable”
Stella ad harnessing the Veblen effect
April 4, 2019 Posted by David Greenwood Ads 0 thoughts on “Stella ad harnessing the Veblen effect”
Smart 3D nudge on a London zebra crossing that aims to slow drivers down
April 2, 2019 Posted by David Greenwood Ads 0 thoughts on “Smart 3D nudge on a London zebra crossing that aims to slow drivers down”
KFC: turning the problem of imitation into an opportunity
March 28, 2019 Posted by David Greenwood Ads 0 thoughts on “KFC: turning the problem of imitation into an opportunity”
VW: Communicating great value without eroding brand value
March 26, 2019 Posted by David Greenwood Ads 0 thoughts on “VW: Communicating great value without eroding brand value”
Wonderful example of harnessing the pratfall effect from Citroen
March 21, 2019 Posted by David Greenwood Ads 0 thoughts on “Wonderful example of harnessing the pratfall effect from Citroen”
Smart idea from Tontine – printing an expiry date on their pillows to remind people to replace them
March 19, 2019 Posted by David Greenwood Ads 0 thoughts on “Smart idea from Tontine – printing an expiry date on their pillows to remind people to replace them”
A Whitbread ad harnessing price relativity
March 14, 2019 Posted by David Greenwood Ads 0 thoughts on “A Whitbread ad harnessing price relativity”
Simple sign harnessing social proof in Tonbridge, Kent
March 12, 2019 Posted by David Greenwood Ads 0 thoughts on “Simple sign harnessing social proof in Tonbridge, Kent”
Smart copywriting that subverts expectations from Volvo
March 7, 2019 Posted by David Greenwood Ads 0 thoughts on “Smart copywriting that subverts expectations from Volvo”
Using disgust to change behaviour
March 5, 2019 Posted by David Greenwood Ads 0 thoughts on “Using disgust to change behaviour”
Brilliant way of conveying fuel efficiency by VW
February 26, 2019 Posted by David Greenwood Ads 0 thoughts on “Brilliant way of conveying fuel efficiency by VW”
A speed sign that tries to get round the problem of habituation
February 21, 2019 Posted by David Greenwood Ads 0 thoughts on “A speed sign that tries to get round the problem of habituation”
Words Cannot Do Justice. Ironically.
February 19, 2019 Posted by David Greenwood Ads 0 thoughts on “Words Cannot Do Justice. Ironically.”
Smart fuel efficiency ad from VW
February 14, 2019 Posted by David Greenwood Ads 0 thoughts on “Smart fuel efficiency ad from VW”
As the trademark for Big Mac lapses in the EU, Burger King takes its trolling of McD’s to glorious new heights
February 12, 2019 Posted by David Greenwood Ads 0 thoughts on “As the trademark for Big Mac lapses in the EU, Burger King takes its trolling of McD’s to glorious new heights”
Fiji water playing on the idea that if there is no word for something it’s less likely to occur
February 7, 2019 Posted by David Greenwood Ads 0 thoughts on “Fiji water playing on the idea that if there is no word for something it’s less likely to occur”
The power of posing a question that can only have one answer
February 5, 2019 Posted by David Greenwood Ads 0 thoughts on “The power of posing a question that can only have one answer”
Wonderful wordplay
January 31, 2019 Posted by David Greenwood Ads 0 thoughts on “Wonderful wordplay”
The bystander effect brilliantly captured in a Police ad
January 29, 2019 Posted by David Greenwood Ads 0 thoughts on “The bystander effect brilliantly captured in a Police ad”
Elvis Harnessing Social Proof
January 24, 2019 Posted by David Greenwood Ads 0 thoughts on “Elvis Harnessing Social Proof”
The Pratfall Effect for Health Messaging
January 22, 2019 Posted by David Greenwood Ads 0 thoughts on “The Pratfall Effect for Health Messaging”
Price Relativity in Action
January 17, 2019 Posted by David Greenwood Ads 0 thoughts on “Price Relativity in Action”
Shift your comparison set and you can increase willingness to pay
January 15, 2019 Posted by David Greenwood Ads 0 thoughts on “Shift your comparison set and you can increase willingness to pay”
The Power of Showing, Not Just Saying
January 10, 2019 Posted by David Greenwood Ads 0 thoughts on “The Power of Showing, Not Just Saying”
IKEA harnessing price relativity
January 8, 2019 Posted by David Greenwood Ads 0 thoughts on “IKEA harnessing price relativity”
Taking the pratfall effect in political advertising to extremes
January 8, 2019 Posted by David Greenwood Ads 0 thoughts on “Taking the pratfall effect in political advertising to extremes”
The power of omission in ads
January 3, 2019 Posted by David Greenwood Ads 0 thoughts on “The power of omission in ads”Product Gems 1
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