Product Gems helps the world’s leading companies build products people love.
Posts in Ads
As the trademark for Big Mac lapses in the EU, Burger King takes its trolling of McD’s to glorious new heights
February 12, 2019 Posted by David Greenwood Ads 0 thoughts on “As the trademark for Big Mac lapses in the EU, Burger King takes its trolling of McD’s to glorious new heights”
Fiji water playing on the idea that if there is no word for something it’s less likely to occur
February 7, 2019 Posted by David Greenwood Ads 0 thoughts on “Fiji water playing on the idea that if there is no word for something it’s less likely to occur”
The power of posing a question that can only have one answer
February 5, 2019 Posted by David Greenwood Ads 0 thoughts on “The power of posing a question that can only have one answer”
Wonderful wordplay
January 31, 2019 Posted by David Greenwood Ads 0 thoughts on “Wonderful wordplay”
The bystander effect brilliantly captured in a Police ad
January 29, 2019 Posted by David Greenwood Ads 0 thoughts on “The bystander effect brilliantly captured in a Police ad”
Elvis Harnessing Social Proof
January 24, 2019 Posted by David Greenwood Ads 0 thoughts on “Elvis Harnessing Social Proof”
The Pratfall Effect for Health Messaging
January 22, 2019 Posted by David Greenwood Ads 0 thoughts on “The Pratfall Effect for Health Messaging”
Price Relativity in Action
January 17, 2019 Posted by David Greenwood Ads 0 thoughts on “Price Relativity in Action”
Shift your comparison set and you can increase willingness to pay
January 15, 2019 Posted by David Greenwood Ads 0 thoughts on “Shift your comparison set and you can increase willingness to pay”
The Power of Showing, Not Just Saying
January 10, 2019 Posted by David Greenwood Ads 0 thoughts on “The Power of Showing, Not Just Saying”
IKEA harnessing price relativity
January 8, 2019 Posted by David Greenwood Ads 0 thoughts on “IKEA harnessing price relativity”
Taking the pratfall effect in political advertising to extremes
January 8, 2019 Posted by David Greenwood Ads 0 thoughts on “Taking the pratfall effect in political advertising to extremes”
The power of omission in ads
January 3, 2019 Posted by David Greenwood Ads 0 thoughts on “The power of omission in ads”Product Gems 1
Product Gems 2
01. The Books
02. The Blog