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Product Gems

Building products using science.

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Latest Gems

  • 💎 Kleiner Perkin’s tactic for avoiding their staff developing entrenched positions in meetings (flip-flop)
  • 💎 Contingent rewards can reduce intrinsic motivation (we are motivated by uncertainty)
  • 💎 On how making people laugh boosts perceptions of competence and status
  • 💎 If it’s hard to read, it’s hard to do (make it easy)
  • 💎 Analysing successful brands can be misleading (survivorship bias)

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Category: Packaging

♦️ Walnut Packaging

♦️ Walnut Packaging

Walnut Packaging

Posted on December 15, 2020December 14, 2020Categories Ads, Packaging
♦️ Trident Gum

♦️ Trident Gum

Trident Gum

Posted on October 1, 2020October 3, 2020Categories Ads, PackagingTags Trident
♦️ Colgate’s perfectly timed ad

♦️ Colgate’s perfectly timed ad

Colgate's perfectly timed ad

Posted on February 18, 2020February 19, 2020Categories Ads, PackagingTags Colgate
♦️ Panasonic using form to hint at product function

♦️ Panasonic using form to hint at product function

panasonic headphones

Posted on January 21, 2020February 17, 2020Categories Ads, PackagingTags Panasonic
♦️ Budweiser prohibition brew – a smart bit of reframing

♦️ Budweiser prohibition brew – a smart bit of reframing

Budweiser prohibition brew

Posted on January 9, 2020February 17, 2020Categories Ads, PackagingTags Budweiser
♦️ VanMoof puts its bikes in TV packaging so couriers treat them with more care

♦️ VanMoof puts its bikes in TV packaging so couriers treat them with more care

VanMoof puts its bikes in TV packaging so couriers treat them with more care

Posted on January 2, 2020February 17, 2020Categories Ads, PackagingTags VanMoof
♦️ John Lewis label emphasises the products durability

♦️ John Lewis label emphasises the products durability

John Lewis label emphasises the products durability

Posted on November 26, 2019February 17, 2020Categories Ads, PackagingTags John Lewis
♦️ Who Gives A Crap’s aptly branded toilet paper

♦️ Who Gives A Crap’s aptly branded toilet paper

Who Gives A Crap's aptly branded toilet paper

Posted on October 1, 2019February 20, 2020Categories Ads, PackagingTags Who Gives A Crap
♦️ Red Bull power

♦️ Red Bull power

Red Bull power

Posted on August 6, 2019February 20, 2020Categories Ads, PackagingTags Red Bull
♦️ Friends of the Earth: Pollution is closer then you think

♦️ Friends of the Earth: Pollution is closer then you think

Friends of the Earth: Pollution is closer then you think

Posted on July 25, 2019February 20, 2020Categories Ads, PackagingTags Friends of the Earth
♦️ Malmaison hotels addressing the elephant or toothpaste in the room

♦️ Malmaison hotels addressing the elephant or toothpaste in the room

Malmaison hotels addressing the elephant or toothpaste in the room

Posted on July 11, 2019February 20, 2020Categories Ads, PackagingTags Malmaison
Content by David G.