Don’t confuse movement with progress

πŸ’Ž Don’t confuse movement with progress (busyness is not a measure of productivity)

Some people, and businesses generally, love having lots of people rushing around.

It makes them feel productive.

Regardless of what they are doing, all the frenetic activity suggests that much helpful work is being done.

People even say sometimes that they like the buzz.

But it’s a bit like a goalkeeper diving to save a penalty.

He might be just as effective staying exactly where he is.

So movement doesn’t necessarily mean progress.

Don’t confuse the two.

Excerpt from: The Smart Thinking Book: 60 Bursts of Business Brilliance by Kevin Duncan

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