On name (racial) discrimination (on Airbnb listings)

πŸ’Ž On the power of a name (to incite racial discrimination)

In January 2014, researchers from Harvard Business School released a controversial working paper on a study they had conducted. The study revealed that non-black Airbnb hosts could charge approximately 12 per cent more, on average, than black hosts – roughly $144 per night, versus $107. In September 2016, looking across 6,000 listings, the same researchers found that requests from guests with distinctively African-American-sounding names (like Tanisha Jackson) were 16 per cent less likely to be accepted by Airbnb hosts than those with Caucasian-sounding names (like Allison Sullivan). Particularly troubling was that, in some instances, Airbnb users would rather allow their property to remain vacant than rent to a black-identified person.

Excerpt from: Who Can You Trust?: How Technology Brought Us Together – and Why It Could Drive Us Apart by Rachel Botsman

 

Facebook Comments

Product Geek?

Join over 5,000 product geeks and get one email every Monday containing the best excerpts I've read over the previous week.