On resisting the impulse to tinker with marketing approaches (paying not to change)

πŸ’Ž On resisting the impulse to tinker with marketing approaches (paying not to change)

There was a perhaps apocryphal tale about a time when Reeves was out sailing with a client. The client made bold to ask why he should continue paying the same fee when the ad was never really changed. β€œWhat do you need all those people on my account when you never do anything?” Reeves, who could be surly, gruffed, β€œTo keep your people from changing what I’ve done.”

Excerpt from: Branded Nation: The Marketing of Megachurch. College Inc.. and Museumworld by James Twitchell

HT: @rshotton

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