On resisting the impulse to tinker with marketing approaches (paying not to change)

πŸ’Ž On resisting the impulse to tinker with marketing approaches (paying not to change)

There was a perhaps apocryphal tale about a time when Reeves was out sailing with a client. The client made bold to ask why he should continue paying the same fee when the ad was never really changed. β€œWhat do you need all those people on my account when you never do anything?” Reeves, who could be surly, gruffed, β€œTo keep your people from changing what I’ve done.”

Excerpt from: Branded Nation: The Marketing of Megachurch. College Inc.. and Museumworld by James Twitchell

Facebook Comments

Product Geek?

Join over 5,000 product geeks and get one email every Monday containing the best excerpts I've read over the previous week.

See some of what you're missing...