On sailing as close to the wind as possible without capsizing (FCUK ADVERTISING)

๐Ÿ’Ž On sailing as close to the wind as possible without capsizing (FCUK ADVERTISING)

To sail as close to the wind as we can without capsizing.

For instance:

Castlemaine lagers campaign, Australians wouldnโ€™t give a XXXX for any other lager.

The poster campaign for French Connection UK:

FCUK FASHION and FCUK ADVERTISING.

The shop in Kings Road that sold brass front-door fittings, called Knobs and Knockers.

The Sunโ€™s headline when Tammy Wynette died,

COUNTRY STAR TAMMY: D-E-C-E-A-S-E-D.

Eddie Izzardโ€™s joke, โ€œI come from a very traditional family.

My granddad hanged himself on Christmas Eve and we couldnโ€™t take him down until January 5th.โ€

This is a naughty, schoolboy, playground sense of humour.

Excerpt from: Creative Mischief by Dave Trott

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