Big doesn’t necessarily mean good. It could even be bad.
By contrast, there are tremendous advantages to making small changes.
Behavioural science has shown that tiny variations in phraseology can cause huge change.
Small changes are usually less costly, and often free.
Small changes attract less attention from bosses and meddlers, so they are easier to implement.
Small changes are easier to rectify if they don’t achieve their original objective.
So bear in mind that the ‘next big thing’ could be small.