On the benefits of getting customer feedback on prototypes (as early as possible) rather than the finished product

๐Ÿ’Ž On the benefits of getting customer feedback on prototypes (as early as possible) rather than the finished product

The level of feedback you get is so much more valuable and impactfulโ€ฆ The problem with showing something to consumers when itโ€™s almost totally done, people donโ€™t necessarily want to give negative feedback at that point because it looks like, โ€œThis company has spent a lot of money already getting it to this stage and now Iโ€™m going to tell them, โ€˜It sucks.โ€™ โ€ On the other hand, if something hangs together with tape, and itโ€™s clear that itโ€™s an early prototype, the mindset of consumers often is, โ€œThese people still need some help, so let me tell you what I really think about it.โ€

Excerpt from: Little Bets: How breakthrough ideas emerge from small discoveries by Peter Sims

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