On the benefits of getting customer feedback on prototypes (as early as possible) rather than the finished product

💎 On the benefits of getting customer feedback on prototypes (as early as possible) rather than the finished product

The level of feedback you get is so much more valuable and impactful… The problem with showing something to consumers when it’s almost totally done, people don’t necessarily want to give negative feedback at that point because it looks like, “This company has spent a lot of money already getting it to this stage and now I’m going to tell them, ‘It sucks.’ ” On the other hand, if something hangs together with tape, and it’s clear that it’s an early prototype, the mindset of consumers often is, “These people still need some help, so let me tell you what I really think about it.”

Excerpt from: Little Bets: How breakthrough ideas emerge from small discoveries by Peter Sims

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