On the best copy

πŸ’Ž On the best copy (and revolutions)

It’s good discipline for a writer to work at a place that doesn’t believe in writing. I spent three years at BBH, where less was most definitely more. “The best copy” John Hegarty would say, “is no copy.” And: “If the French could inspire a revolution with just three words: “Liberte, Egalite, Fratenite”, why should you need any more than that to sell soap powder?”

Excerpt from: D&Ad Copy Book by D&AD

Facebook Comments

Product Geek?

Join over 5,000 product geeks and get one email every Monday containing the best excerpts I've read over the previous week.

See some of what you're missing...