On the false split between emotional and rational messages

On the false split between emotional and rational messages

How you say something may well be more important than what you say.

But you have to have something to say in the first place.

If you have nothing to say that will soon be apparent.

No one will be fooled.

Think of it as an oyster.

You start with a piece of grit, and build a pearl around it.

People buy the pearl, they don’t buy the grit.

But no grit, no pearl.

Excerpt from: Creative Blindness (And How To Cure It): Real-life stories of remarkable creative vision by Dave Trott

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