On the power of a name (Paradise Island)

πŸ’Ž On the power of a name (Paradise Island)

There is an island in the West Indies that was once called Hog Island. Hog Island was a very beautiful island, hut it was difficult to attract tourists to it. Then, one day, a clever person had the bright idea of changing the name of the island and, suddenly, it was inundated by tourists. What was the island’s new name? Paradise Island!

So, don’t use words carelessly. See the power in the meaning of words and use this power to develop your idea.

Excerpt from: The Idea Book by Fredrik HΓ€rΓ©n

Facebook Comments

Product Geek?

Join over 5,000 product geeks and get one email every Monday containing the best excerpts I've read over the previous week.