On the power of a name (Paradise Island)

๐Ÿ’Ž On the power of a name (Paradise Island)

There is an island in the West Indies that was once called Hog Island. Hog Island was a very beautiful island, hut it was difficult to attract tourists to it. Then, one day, a clever person had the bright idea of changing the name of the island and, suddenly, it was inundated by tourists. What was the islandโ€™s new name? Paradise Island!

So, donโ€™t use words carelessly. See the power in the meaning of words and use this power to develop your idea.

Excerpt from: The Idea Book by Fredrik Hรคrรฉn

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