On the power of names (why female storms kill more than male ones)

๐Ÿ’Ž On the power of names (why female storms kill more than male ones)

Such names matter more than one might expect. In 2014 a study by researchers at Arizona State University and the University of Illinois found that hurricanes with feminine names killed more people than those with masculine ones. This has little to do with their ferocity, which was randomly distributed, but rather with people’s reactions to them. It seems that tropical storms with women’s names are taken less seriously than those with male names.

Excerpt from: Go Figure: Things you didnโ€™t know you didnโ€™t know: The Economist Explains by Tom Standage

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