We were designing stamps showcasing British fashion, but were struggling.
If we featured the clothes on well-known people, that would draw attention away from the garments. If we use models, that would be distracting too. Yet showcasing the clothes on hangers seemed lifeless.
The answer? To photograph the outfits on live models, whose faces were digitally removed. We had made the clothes come alive, saved on the make-up bills – and created something unique.