On why the true creative person wants to be a know-it-all (broaden your perspectives)

πŸ’Ž On why the true creative person wants to be a know-it-all (broaden your perspectives)

One of the best advertising people ever was Carl Ally.

He said the true creative person wants to be a know-it-all.

They want to know about all kinds of things: ancient history, nineteenth-century mathematics, modern manufacturing techniques, flower arranging, and lean hog futures.

Because they never know when these ideas might come together to form a new idea.

It may happen six minutes later or six years down the road, but they know it will happen.

Excerpt from:Β One Plus One Equals Three: A Masterclass in Creative Thinking by Dave Trott

Facebook Comments

Product Geek?

Join over 5,000 product geeks and get one email every Monday containing the best excerpts I've read over the previous week.