Steve Jobs on the disease of thinking that having a great idea is 90pc of work

Steve Jobs on the disease of thinking that having a great idea is 90pc of work

February 27, 2019 Posted by Excerpts 0 thoughts on “Steve Jobs on the disease of thinking that having a great idea is 90pc of work”

You know, one of the things that really hurt Apple was after I left, John Sculley got a very serious disease. It’s the disease of thinking that a really great idea is 90 per cent of the work. And if you tell all these other people “Here’s this great idea”, then of course they can go off and make it happen. And the problem with that is that there’s just a tremendous amount of craftsmanship in between a great idea and a great product… Designing a product is keeping five thousand things in your brain and fitting them all together.

Excerpt from: Curious: The Desire to Know and Why Your Future Depends on It by Ian Leslie

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