Skip to content

Product Gems

Building products using science.

  • ๐Ÿงพ Hire me to build new products
  • ๐Ÿ“˜ My 1st Book of Experiments
  • ๐Ÿ“— My 2nd Book of Experiments
  • ๐Ÿ“š My Library of Inspiration

Product Geek?

Join over 5,000 product geeks and get one email every Monday containing the best excerpts I've read over the previous week.

See some of what you're missing...

Latest โ™ฆ๏ธ Ads and ๐Ÿ’Ž Excerpts

  • โ™ฆ๏ธ Leica 12x Optical Zoom
  • ๐Ÿ’Ž Corporate Jargon (a lesson from bureaucrat)
  • ๐Ÿ’Ž The paradox of progress (and the paradox of choice)
  • โ™ฆ๏ธ Mercedes Benz Christmas ad
  • ๐Ÿ’Ž The premortem vs. postmortem (prevention vs. cure)

Excerpts by Category

  • ๐Ÿ‘ Branding
  • ๐Ÿ’ต Pricing
  • ๐Ÿ›’ Conversion
  • โค๏ธ Experience
  • โš™๏ธ Product Development

Ads by Category

  • ๐Ÿ“ฐ Print
  • ๐Ÿ“ฆ Packaging
  • ๐Ÿฌ In-Store

Product Gems Bots

  • ๐Ÿฆ Twitter
The brain as a pattern making machine - it fills in the blanks without us knowing based on what it expects to be there

๐Ÿ’Ž On the brain as a pattern making machine (it fills in the blanks without us knowing based on what it expects to be there)

In one telling study, research participant heard sentences with the first part of a key word omitted (which we indicate by “*”), and with different endings of the sentence presented to different participants. Thus, some participants heard “The *eel was on the axle,” and others heard “The *eel was on the orange”. In both cases, the participants reported hearing a coherent sentence – “The wheel was on the axle” in the first case and “The peel was on the orange” in the second – without ever consciously registering the gap. Nor did it register that they themselves had provided the “wh” or “p” they “heard” in order to make sense of the sentence.

Excerpt from: The Wisest One in the Room: How You Can Benefit from Social Psychology’s Most Powerful Insights by Thomas Gilovich and Lee Ross

Product Gems 1

Product Gems 1 Book
101 Science Experiments That Demonstrate How to Build Products People Love

Product Gems 2

Product Gems 2

109 More Science Experiments That Demonstrate How to Build Products People Love

Facebook Comments

Product Geek?

Join over 5,000 product geeks and get one email every Monday containing the best excerpts I've read over the previous week.

See some of what you're missing...

Related

Posted on February 8, 2019December 22, 2019Author David GreenwoodCategories Branding, ExcerptsTags Lee Ross, The Wisest One in the Room: How You Can Benefit from Social Psychology's Most Powerful Insights, Thomas Gilovich

Post navigation

Previous Previous post: ๐Ÿ’Ž On the power of framing your request (how Danny Boyle got 60,000 people to keep a secret)
Next Next post: ๐Ÿ’Ž On why the mind is a lot like the human egg (confirmation bias)
Content by David G.