Posts tagged "Business for Punks: Break All the Rules – the BrewDog Way"

Business for Punks: Break All the Rules – the BrewDog Way

Business for Punks: Break All the Rules – the BrewDog Way

January 4, 2019 Posted by 0 thoughts on “Business for Punks: Break All the Rules – the BrewDog Way”

Business for Punks: Break All the Rules – the BrewDog Way

Business for Punks: Break All the Rules – the BrewDog Way

By James Watt.

Business for Punks: Break All the Rules – the BrewDog Way

Price Cutting is the Crack Cocaine of Business

October 1, 2018 Posted by Excerpts 0 thoughts on “Price Cutting is the Crack Cocaine of Business”

Like it or not, price cutting is the crack cocaine of business. You’re both the junkie and the dealer. Liker any drug, the insanely addictive short-term high will momentarily camouflage the long-term effects of underselling your product. And you will all too quickly get hooked. Your price-cutting habit will rapidly spiral out of control. Cut costs, make it cheaper, cut costs, make it cheaper. You’ll be trying to save money on production. Reducing the quality of your product, cutting corners, until you’ll eventually be cutting your own business’s throat. And then the slow truth of this self-induced vicious cycle dawns: you can’t make it any cheaper. You’ve slashed it until you have no margin left. And you’ve dumbed down your mission to boot. Game over, dude, all because you became a discount hobo.

Excerpt from: Business for Punks: Break All the Rules – the BrewDog Way by James Watt

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