In 1960, Dr. Suess made a bet with Bennett Cerf, the cofounder of Random House, that he could write a book relying on only fifty different words. Though challenging, the bet resulted in Green Eggs and Ham, a classic that’s beloved in my house (and maybe yours) and Dr. Seuss’s bestselling book.
Constraints, then, can open our minds and drive creativity rather than hinder it. Poetic masterworks spring from the boundaries of verse and rhyme. Masterpieces of Renaissance art started as commissions in which the painter was bound to adhere to narrow specifications and subject matter, materials, color, and size. In our own work, constraints take many different dorms, from tight budgets to standardization. If you ask a team to design and build a product, you might get a handful of good ideas. But if you ask that same team to design and build the same product within a tight budget, you’ll likely see even more creative results. Research examining how people design new products, cook meals, and even fix broken toys finds that budget constraints increase resourcefulness and lead to better solutions.
Dr Seuss’s editors bet him he couldn’t write a book with a limit of only fifty different words. Dr Seuss won the bet and in the process produced one of the highest-selling children’s books of all time Green Eggs and Ham. Van Gogh used a maximum of six colours when waiting. Picasso focused on one colour during his Blue Period. They imposed these limitations on themselves. They needed a framework, but it was their framework, one that suited them.
Excerpt from: The Art of Creative Thinking by Rod Judkins