Posts tagged "Harvard"

The Wisest One in the Room: How You Can Benefit from Social Psychology's Most Powerful Insights

On the Importance of Social Proof

January 2, 2019 Posted by Excerpts 0 thoughts on “On the Importance of Social Proof”

As Harvard social psychologist Joshua Greene put it, “The best way to get people to do something is to tell them their neighbours are already doing it.”

Excerpt from: The Wisest One in the Room: How You Can Benefit from Social Psychology’s Most Powerful Insights by Thomas Gilovich and Lee Ross

Guardian Science Weekly

On The Science of Nudging

October 28, 2018 Posted by Podcasts 0 thoughts on “On The Science of Nudging”

Every day, each one of us is “nudged” by external factors and actors to change how we behave. Whether it’s the weather forecast, an advert on the train, or advice from a friend, we are all influenced by nudges. But what is a nudge? What is the human psychology behind their effectiveness? And when does a nudge become something more sinister – such as coercion or manipulation?

To explore this and more, Ian Sample speaks to the Harvard Law School’s Professor Cass Sunstein about the psychology and history of nudging, as well as some of the ethical quandaries explored in his new book The Ethics of Influence: Government in the the Age of Behavioural Science. We also hear from head of the UK’s ‘nudge unit’ (aka the behavioural insights team), Dr David Halpern, about how nudges are helping governments with tax repayments, more effective approaches to job seeking and reducing further education dropout rates.

Listen: Nudge theory: the psychology and ethics of persuasion – Science Weekly podcast


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