Posts tagged "Inside the Nudge Unit"

Smart way of reframing the irritating noise of planes flying overhead

Smart way of reframing the irritating noise of planes flying overhead

February 1, 2019 Posted by Excerpts 0 thoughts on “Smart way of reframing the irritating noise of planes flying overhead”

When the US Air Force faced opposition to its flying over residential neighbourhoods someone had the bright idea of circulating much more information about the different aircraft being flown. Though that didn’t reduce the noise level, it certainly change the reactions to it – and as any cognitive psychologist will tell you, most perception is interpretive. “Look – it’s the new F15!” feels very different from, “it’s another bloody plane flying overhead”.

As an aside, as battles continue over airport expansion in the UK and elsewhere, I’m inclined to think that a similar techniques might be used to persuade potentially affected residents as to the benefits of a new runway or airport by offering them generous annual vouchers for flights and holidays around the world from the airport. Rather like the US Air Force’s approach, it might dramatically change how you feel about the noise and be more effective than cash alone. “That’s my holiday to Barbados this year!” you’d think as a plane roars over, giving you a personal and positive interest in the outcome of expansion rather than simply seeing it as an irritation.

Excerpt from: Inside the Nudge Unit: How small changes can make a big difference by David Halpern

Inside the Nudge Unit: How small changes can make a big difference

If you want to change behaviour, get people early before their habits harden

January 28, 2019 Posted by Excerpts 0 thoughts on “If you want to change behaviour, get people early before their habits harden”

In the policy world, a good example comes from a programme known as the Nurse Family Partnership (NFP), originally developed and tested by David Olds in the USA. The programme involves a nursing practitioner befriending and supporting a young at-risk mother from the pre-natal stage through the child’s second birthday. It is a well-validated programme that has been shown to reduce violence and abuse of the child, improve educational attainment and even reduce the child’s rate of offending at the age of 15 compared with children from a similar background who did not participate in the programme (at least in the USA).

A less well known but fascinating detail of the NFP is that Olds noted when we introduced it into the UK was that the programme worked much better with mothers having their first child. This isn’t a marginal detail. It is an expensive programme, and so it is incredibly important to make sure that is focuses on the right people, and at the right time, to whom it will make a difference – young, first time mothers.

In general, we might take as an opening mantra something like “learn it first, learn it right”

Excerpt from: Inside the Nudge Unit: How small changes can make a big difference by David Halpern

Inside the Nudge Unit: How small changes can make a big difference

Inside the Nudge Unit: How small changes can make a big difference

January 27, 2019 Posted by 0 thoughts on “Inside the Nudge Unit: How small changes can make a big difference”

Inside the Nudge Unit: How small changes can make a big difference

Inside the Nudge Unit: How small changes can make a big difference

By David Halpern.

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