Posts tagged "It’s What People Hear"

Change the name and you change the fortunes

Change the name and you change the fortunes

February 13, 2019 Posted by Excerpts 0 thoughts on “Change the name and you change the fortunes”

A clear but somewhat narrow majority of Americans today support eliminating the so-called “estate tax,” and a slightly higher percentage would back the elimination of the “inheritance tax,” but more than 70 percent would abolish the “death tax”. Sure, some object that the term “death tax” is inflammatory, but think about it. What was the event that triggered its collection?

Excerpt from: Words That Work: It’s Not What You Say, It’s What People Hear by Frank Luntz

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