πŸ’Ž On power of brand versus physical assets (you take the factory, give me the trademark)

Or, as John Stuart, chairman of Quaker Oats, said, β€œIf this business were to be split up, I would be glad to take the brands, trademarks, and goodwill, and you could have all the bricks and mortarβ€”and I would fare better than you” (in Dyson et al. 1996, 9).

Excerpt from: Branded Nation: The Marketing of Megachurch. College Inc.. and Museumworld by James Twitchell