On how to have good ideas

The American writer and scientist Linus Pauling famously said: ‘The best way to have good ideas is to have lots of ideas and throw away the bad ones.’ He was right. Stop staring at a blank screen, waiting for a ‘Eureka!’ moment. Start scribbling. Stick thing on the wall. Create stuff. Share it with others. It’s amazing how often just talking about your ideas leads to new, better ones.

Excerpt from: Now Try Something Weirder: How to keep having great ideas and survive in the creative business by Michael Johnson