๐Ÿ’Ž On the power of aligning incentives (jumping out of a plane)

Here’s another example: in World War 2, US paratroopers had a problem with the fact that, allegedly, one in twenty chutes failed in some way. The soliton was to require the packers and inspectors to regularly jump out of airplanes using parachutes chosen at random from the store. The quality of packing then rose to 100 per cent and stayed there. “The packers are all jumpers,” explained on NCO to Stars and Stripes magazine: ” We try to have each man jump once a month. That’s a pretty food way to keep them honest on the tables.”

Excerpt from: One Step Ahead: Notes from the Problem Solving Unit

๐Ÿ’Ž On reducing anti-social behaviour (by making the alternatives more fun)

[…] in 2004, Preston council in Lancashire started to use boards with a peelable plastic film that could be cleaned every day and announced that the board helped reduce gum litter in the town by nearly 80 per cent. In the first year of their use Luton, Bedfordshire, the boards collected in excess of 75,000 pieces of used gum would otherwise have probably ended up on the pavement.

Excerpt from: One Step Ahead: Notes from the Problem Solving Unit by Stevyn Colgan