Posts tagged "Ori Brafman"

Sway: The Irresistible Pull of Irrational Behaviour

On how the act of labelling or branding changes the elements we notice about an experience

February 4, 2019 Posted by Excerpts 0 thoughts on “On how the act of labelling or branding changes the elements we notice about an experience”

Psychologist Franz Epting explained: “We use diagnostic labels to organise and simplify. But any classification that you come up with,” cautioned Epting, “has got to work by ignoring a lot of other things — with the hope that the things you are ignoring don’t make a difference. And that’s where the rub is. Once you get a label in mind, you don’t notice things that don’t fit within the categories that do make a difference.”

Except from: Sway: The Irresistible Pull of Irrational Behaviour bu Ori Brafman and Rom Brafman

Sway: The Irresistible Pull of Irrational Behaviour

Sway: The Irresistible Pull of Irrational Behaviour

January 14, 2019 Posted by 0 thoughts on “Sway: The Irresistible Pull of Irrational Behaviour”

Sway: The Irresistible Pull of Irrational Behaviour

Sway: The Irresistible Pull of Irrational Behaviour

By Ori Brafman and Rom Brafman

Sway: The Irresistible Pull of Irrational Behaviour

Why We Often Continue with Failing Projects for Far Too Long

January 14, 2019 Posted by Excerpts 0 thoughts on “Why We Often Continue with Failing Projects for Far Too Long”

“To withdraw now is to accept a sure loss,” he writes about digging oneself deeper into a political hole, “and that option is deeply unattractive.” When you combine this with the force of commitment, “the option of hanging on will therefore be relatively attractive, even if the chances of success are small and the cost of delaying failure is high.”

Excerpt from: Sway: The Irresistible Pull of Irrational Behaviour by Ori Brafman and Rom Brafman

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