Building products using science.

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Latest Gems

💎 Our motivation to finish a task grows if we feel we have already made some starting steps (Goal Gradient Effect)
💎 Concession Builds Commitment (door in the face technique)
💎 If you’re transparent about the efforts that you’ve undertaken to create your product people will appreciate it more (The Labour Illusion)
💎 The power of admitting imperfections (The pratfall effect)
💎 The ten steps for a successful behavioural science intervention