Posts tagged "social proof"

Simple sign harnessing social proof in Tonbridge, Kent

Simple sign harnessing social proof in Tonbridge, Kent

March 12, 2019 Posted by Ads 0 thoughts on “Simple sign harnessing social proof in Tonbridge, Kent”
50000000 elvis fans cant be wrong

Elvis Harnessing Social Proof

January 24, 2019 Posted by Ads 0 thoughts on “Elvis Harnessing Social Proof”
The Wisest One in the Room: How You Can Benefit from Social Psychology's Most Powerful Insights

On the Importance of Social Proof

January 2, 2019 Posted by Excerpts 0 thoughts on “On the Importance of Social Proof”

As Harvard social psychologist Joshua Greene put it, “The best way to get people to do something is to tell them their neighbours are already doing it.”

Excerpt from: The Wisest One in the Room: How You Can Benefit from Social Psychology’s Most Powerful Insights by Thomas Gilovich and Lee Ross

The Small BIG Robert Cialdini

People Underestimate how Much Social Proof Affects their Behaviour

December 5, 2018 Posted by Excerpts 0 thoughts on “People Underestimate how Much Social Proof Affects their Behaviour”

At a busy New York City subway station we hired researchers to count the number of commuters who donated to a street musician as they walked past.

After a short time a small change was made to the situation that had an immediate and impressive impact. Just before an approaching (and unsuspecting) commuter reached the musician, another person (who was in on the act) would drip a few coins into the musician’s hat in view of the approaching commuter. The result? An eight-fold increase in the number of commuters who chose to make a donations.

In a series of post-study interviews with commuters who did donate, every one of them failed to attribute their action to the fact that they had just seen someone else give money first. Instead they provided alliterative justifications: “I liked the song he was playing”; “I’m a generous person”; and “I felt sorry for the guy.”

Excerpt from: The Small BIG: Small Changes that Spark Big Influence by Robert Cialdini, Noah Goldstein, and Steve Martin

 

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