πŸ’Ž On sailing as close to the wind as possible without capsizing (FCUK ADVERTISING)

To sail as close to the wind as we can without capsizing.

For instance:

Castlemaine lagers campaign, Australians wouldn’t give a XXXX for any other lager.

The poster campaign for French Connection UK:

FCUK FASHION and FCUK ADVERTISING.

The shop in Kings Road that sold brass front-door fittings, called Knobs and Knockers.

The Sun’s headline when Tammy Wynette died,

COUNTRY STAR TAMMY: D-E-C-E-A-S-E-D.

Eddie Izzard’s joke, β€œI come from a very traditional family.

My granddad hanged himself on Christmas Eve and we couldn’t take him down until January 5th.”

This is a naughty, schoolboy, playground sense of humour.

Excerpt from: Creative Mischief by Dave Trott