Posts tagged "Who Can You Trust?: How Technology Brought Us Together – and Why It Could Drive Us Apart"

Steve Jobs on how he made unfamiliar tech developments feel familiar through “skeuomorphism”

Steve Jobs on how he made unfamiliar tech developments feel familiar through “skeuomorphism”

March 8, 2019 Posted by Excerpts 0 thoughts on “Steve Jobs on how he made unfamiliar tech developments feel familiar through “skeuomorphism””

The California Roll principle is based on the underlying rule of combining something new with something familiar to make it ‘strangely familiar’. It’s a phenomenon that psychologists like Robert B. Zejonc have labelled the ‘mere-exposure effect’ or the ‘Law of Familiarity’. Humans, understandably, have a tendency to be more comfortable around people and things they are familiar with. There is more than one way to build on this.

Apple does it though a design feature Steve Jobs called ‘skeuomorphism’. It’s a catch-all term for when design cues are taken from common objects or elements in the physical world. The iPhone calendar resembles a physical calendar. The notes app looks like a yellow legal pad. The rubbish bin on the first Mac was exactly like a metal bin. The podcast app when first launched looked like an ancient reel-to-teel tape and iBook looked like a real bookshelf with wood veneers. The familiar elements are not necessary but tap into our memory banks.

Excerpt from: Who Can You Trust?: How Technology Brought Us Together – and Why It Could Drive Us Apart by Rachel Botsman

Who Can You Trust?: How Technology Brought Us Together – and Why It Could Drive Us Apart

Who Can You Trust?: How Technology Brought Us Together – and Why It Could Drive Us Apart

March 1, 2019 Posted by 0 thoughts on “Who Can You Trust?: How Technology Brought Us Together – and Why It Could Drive Us Apart”

Who Can You Trust?: How Technology Brought Us Together – and Why It Could Drive Us Apart

Who Can You Trust?: How Technology Brought Us Together – and Why It Could Drive Us Apart

By Rachel Botsman.

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