Building products using science.

Join over 5,000 product geeks and get one email every Monday containing the best excerpts I've read over the previous week.

Email address:

See some of what you're missing...

Leave this field empty if you're human:

Latest ♦️ Ads and 💎 Excerpts

💎 How reform of organisations often requires an outside perspective (unfamiliarity with the department)
♦️ IKEA Friends Apartment
💎 With uncertainty we prefer conformity (group think)
💎 How our perception of risk is skewed by “what makes a good story or hypothesis”(rather than a cold calculation of the odds)
♦️ Monarto Zoo Come and See Our Baby Zebra