Building products using science.

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Latest Gems

💎 The power of admitting imperfections (The pratfall effect)
💎 The ten steps for a successful behavioural science intervention
💎 Three ideas from psychology that explain why brainstorms tend to be ineffective (from social loafing to production blocking)
💎 On the danger of statistical methods being used to control the world (rather than understand it)
💎 Higher happiness only correlates with increased spend in one category (leisure)