Building products using science.

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Latest Gems

💎 On reading your copy out loud and ‘where you falter, alter’
💎 On our tendency to explain behaviour too much in terms of personality and not enough in terms of circumstances
💎 On how transient our beliefs can be
💎 The friend of creative work is alertness, and nothing focusses your attention like stepping on to unfamiliar ground
💎 Anchoring – even when taken to ridiculous extremes – has an affect on people’s judgements