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Latest ♦️ Ads and 💎 Excerpts

♦️ Pepperidge Farm Soft Bread
💎 On the power of a small first commitment (foot-in-the-door)
💎 On the benefits of getting customer feedback on prototypes (as early as possible) rather than the finished product
♦️ Ford The City is in Your Hands
💎 On our desire for variety being greater at purchase not consumption (think All-Bran in cereal variety packs)

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By Tom Vanderbilt.

Content by David G.