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Latest Posts

On how we impose a stronger burden of truth on ideas we don’t want to believe (disconfirmation bias)
On the importance of finding the real, and sometimes hidden, reason for someone purchasing your product
On the power of framing a performance
On the power of being on the list (social proof)
On the dangers of focusing on short-term efficiency

The Wisest One in the Room: How You Can Benefit from Social Psychology’s Most Powerful Insights

By Thomas Gilovich and Lee Ross.

Content by David G.