Product Gems distil behavioural science research into bite-size gems that demonstrate the key techniques used by innovators to shape the most successful products ever created.
“Simple, concise, yet an effective digest of behavioural science”
“A vital addition to my business library”
“The best value gems on the market”
The Product Gems books distil research from hundreds of behavioural science papers and case-studies published by leading institutions around the globe into bite-size “gems” that demonstrate the key techniques used by the most innovative companies to build products people love.
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