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Product Gems

Product Gems distils the latest research on behavioural economics, cognition and consumer psychology into bite-size “gems” that demonstrate key techniques you can quickly bake into your products and services.

Get your fix of gems in four ways...

Product Gems Blog

The blog

Insights into the lastest research, published bi-weekly.

Product Gems Book

The book

117 science experiments that demonstrate how to build products people love.


Product Gems Cards

The cards

40 consumer behaviour flash cards for quick and easy referencing.

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Product Gems Newsletter

The newsletter

A weekly roundup of the most interesting content from the world of behavioural economics and consumer psychology.