We distil behavioural science research into bite-size gems that demonstrate the key techniques used by innovators to shape the most successful products ever created.
Our books are found in libraries across the world. Easily understand key findings from behavioural science experiments and case-studies without the complexity.
You and your team will love brainstorming product ideas using our behavioural science card deck. Quickly convert groundbreaking psychology research into real results.
“Simple, concise, yet an effective digest of behavioural science”
“A vital addition to my business library”
“The best value gems on the market”
The Product Gems books distil research from hundreds of behavioural science papers and case-studies published by leading institutions around the globe into bite-size “gems” that demonstrate the key techniques used by the most innovative companies to build products people love.
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The Product Gems Behavioural Science Card Deck is a collection of 40 flashcards that have been meticulously designed to help you generate innovative ideas for new products, enhance existing features, or find creative solutions to difficult design problems.
The deck is split into four key, colour-coded transactional areas:
conversion, pricing, experience, and loyalty.
Each card distils a piece of behavioural science research into easy-to-understand gems that you can apply to your products.