On how the serial-position effect (we remember beginnings and ends best) can improve your presentations

💎 On how the serial-position effect (we remember beginnings and ends best) can improve your presentations

Accept that many things in the middle of your presentation may be lost. If the middle is more than 20 minutes long, break it up with activities and exercises. By doing this you are essentially creating several small presentations within your presentation. That means each of these small presentations also has a beginning, middle, and end. Since people tend to remember beginnings and endings,

Try breaking up a presentation into several small “presentations” means that people will have a lot more beginnings and endings than middies—they will remember more information.

Excerpt from: 100 Things Every Designer Needs to Know About People (Voices That Matter) by Susan Weinschenk

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