On the clash between creatives and researchers (artists and scientists)

πŸ’Ž On the clash between creatives and researchers (artists and scientists)

As John Ward of England’s B&B Dorland noted, β€œAdvertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot imagine any human relationship more perfectly designed to produce total mayhem.”

Excerpt from: Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan and Sam Bennett

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