π The A-Z of Visual Ideas: How to Solve any Creative Brief By John Ingledew. Read my favourite excerpts. Buy the book on Amazon.
π The Small BIG: Small Changes that Spark Big Influence By Steve Martin, Noah Goldstein, and Robert Cialdini. Read my favourite excerpts. Buy the book on Amazon.
π Perfect Pitch: The Art of Selling Ideas and Winning New Business By Jon Steel. Read my favourite excerpts. Buy the book on Amazon.
π The Culture Code: The Secrets of Highly Successful Groups By Daniel Coyle. Read my favourite excerpts. Buy the book on Amazon.
π Influence: The Psychology of Persuasion By Robert Cialdini. Read my favourite excerpts. Buy the book on Amazon.
π Product Gems 2: 109 More Science Experiments That Demonstrate How to Build Products People Love By David Greenwood. Read my favourite excerpts. Buy the book on Amazon.
π Product Gems 1: 101 Science Experiments That Demonstrate How to Build Products People Love By David Greenwood. Read my favourite excerpts. Buy the book on Amazon.
π Post-Truth: How Bullshit Conquered the World By James Ball. Read my favourite excerpts. Buy the book on Amazon.
π Barking up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong By Eric Barker. Read my favourite excerpts. Buy the book on Amazon.
π The Art of Creative Thinking: 89 Ways to See Things Differently By Rod Judkins. Read my favourite excerpts. Buy the book on Amazon.
π Words That Work: Itβs Not What You Say, Itβs What People Hear By Frank Luntz. Read my favourite excerpts. Buy the book on Amazon.
π The Choice Factory: 25 behavioural biases that influence what we buy By Richard Shotton. Read my favourite excerpts. Buy the book on Amazon.
π The Wisest One in the Room: How You Can Benefit from Social Psychology’s Most Powerful Insights By Thomas Gilovich and Lee Ross. Read my favourite excerpts. Buy the book on Amazon.
π Little Bets: How breakthrough ideas emerge from small discoveries By Peter Sims. Read my favourite excerpts. Buy the book on Amazon.