Posts tagged "Roger Dooley"

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

On Breaking Sales Records Using the Anchoring Bias

January 16, 2019 Posted by Excerpts 0 thoughts on “On Breaking Sales Records Using the Anchoring Bias”

Years ago, when The Tonight Show rules late-night TV and when the all the guests weren’t celebrities promoting their latest book, movie, or TV show, host Johnny Carson interviewed the Girl Scout who sold the most cookies that year. This young lady, Markita Andrews, set a cookie sales record that was never broken. What was her technique? In addition to hard work, she used a framing strategy to make her customers view the purchase as a trivial expense.

Markita’s strategy was simple When she knocked on a door, she would firs ask for a $30,000 donation to the Girl Scouts. Naturally, she had no takers on that request. But then she’d ask if they would at least buy a box of Girl Scout cookies. and just about everyone would.

Excerpt from: Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

January 15, 2019 Posted by 0 thoughts on “Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing”

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

By Roger Dooley.

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