Approaches for coming up with a big ideas (David Ogilvy)

๐Ÿ’Ž Approaches for coming up with a big ideas (David Ogilvy)

“Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.’

David Ogilvy, adman

Excerpt from How to Have Great Ideas: A Guide to Creative Thinking and Problem Solving by John Ingledew

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