“Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.’
David Ogilvy, adman
Excerpt from How to Have Great Ideas: A Guide to Creative Thinking and Problem Solving by John Ingledew