Jeff Bezos’ definition of a brand

πŸ’Ž On Jeff Bezos’ definition of a brand (it’s what other people say)

Your brand is what other people say about you when you’re not in the room.

Excerpt from: Branding: In Five and a Half Steps by Michael Johnson

Facebook Comments

Product Geek?

Join over 5,000 product geeks and get one email every Monday containing the best excerpts I've read over the previous week.