Sway: The Irresistible Pull of Irrational Behaviour

On how the act of labelling or branding changes the elements we notice about an experience

February 4, 2019 Posted by Excerpts 0 thoughts on “On how the act of labelling or branding changes the elements we notice about an experience”

Psychologist Franz Epting explained: “We use diagnostic labels to organise and simplify. But any classification that you come up with,” cautioned Epting, “has got to work by ignoring a lot of other things — with the hope that the things you are ignoring don’t make a difference. And that’s where the rub is. Once you get a label in mind, you don’t notice things that don’t fit within the categories that do make a difference.”

Except from: Sway: The Irresistible Pull of Irrational Behaviour bu Ori Brafman and Rom Brafman

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