On the power of being on the list social proof

On the power of being on the list (social proof)

A 2007 study by Sorensen investigated the impact of appearing in the NY Times bestseller list. He tracked the success of books that should have been included on the basis of their actual sales, but — because of time lags an accidental omissions — weren’t, and compared them to this that did make it on to the list. He found a dramatic effect: just being on the list led to an increase in sales of 13-14 per cent on average, and a 57 per cent increase in sales for first-time authors.

Excerpt from: Hello World: How to be Human in the Age of the Machine by Hannah Fry

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