On power of brand versus physical assets (you take the factory, give me the trademark)

πŸ’Ž On power of brand versus physical assets (you take the factory, give me the trademark)

Or, as John Stuart, chairman of Quaker Oats, said, β€œIf this business were to be split up, I would be glad to take the brands, trademarks, and goodwill, and you could have all the bricks and mortarβ€”and I would fare better than you” (in Dyson et al. 1996, 9).

Excerpt from: Branded Nation: The Marketing of Megachurch. College Inc.. and Museumworld by James Twitchell

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