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The Wisest One in the Room: How You Can Benefit from Social Psychology's Most Powerful Insights

πŸ’Ž On the importance of social proof to get people to do something (tell them their neighbours are doing it)

As Harvard social psychologist Joshua Greene put it, “The best way to get people to do something is to tell them their neighbours are already doing it.”

Excerpt from: The Wisest One in the Room: How You Can Benefit from Social Psychology’s Most Powerful Insights by Thomas GilovichΒ and Lee Ross

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Posted on January 2, 2019December 22, 2019Author David GreenwoodCategories Conversion, ExcerptsTags Harvard, Joshua Greene, Lee Ross, The Wisest One in the Room: How You Can Benefit from Social Psychology's Most Powerful Insights, Thomas Gilovich

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